2025
Fonts used: LITA Script, Suwannaphum
Tools: Figma, Photoshop
A logo for a summer-abroad soccer camp.
DIN 2014 is part of LITA’s branded materials, and is bold, geometric and modern in combination with the original logo script. Suwannaphum is a slab serif with a similar height to DIN 2014 , but has a more traditional, sporty tone. Archivo Narrow, similar to the DIN 2014 but with a slight vertical stretch, is a more contemporary and utilitarian option.
We moved forward with Suwannaphum: it’s classical tone contrasts well with the playful script and speaks to both the integrity of the program and the legacy of Spanish fútbol.
We moved forward with Suwannaphum: it’s classical tone contrasts well with the playful script and speaks to both the integrity of the program and the legacy of Spanish fútbol.
The final logo integrates the new lettering and the ball icon into the composition of the Spanish map.